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What IS a Personal Brand?

Your personal brand isn't about perfection. It’s about allowing potential clients to get to know you, and in doing so building trust before you meet face to face. It's capturing the way you make a new client feel comfortable in your presence or the laugh that takes over your face before you can stop it. It's how you tell your story and your "why" through images as well as words. It's all the things that never make it into a headshot. Which is why a brading photoshoot is different. 

These days, trust usually starts before the first conversation. People look you up and scroll past your face, maybe a few times, and somewhere in there they decide whether you feel safe to call. A stiff photo makes them guess. A real one lets them recognize you, so when you finally meet, it feels less like an introduction and more like “oh, there you are.” They become confident in their decision to work with you because your branding and who you are align. 

Beyond that, a branding session gives you a whole gallery: the portraits, the in-between moments, the details like your hands, your notebook, your favorite mug. Using these photos to update your profile picture, send out blog posts, and get rid of all the stock images on your website together build a picture of who you are that one headshot never could.

Ready to build trust with your clients? 

The Process

 Each session I do includes a questionnaire where I ask things like, 

  • How did you get to where you are now? 
  • What message do you want to communicate to your client?
  • What do you love most about your work?
  • What are a few words that describe how you want to feel when you see your images.

and the answers can be quick! They just help me get an idea of how to connect with you and what you're looking for. 

Then, after you submit that, we will set up a 30 min zoom strategy session to talk through your answers, and plan your looks as well as preferences for hair and makeup. 

Then we set the date and make it happen! 


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